The digital training program focuses on developing the employee’s media culture skills and their ability to deal and manage digital platforms tools and means to serve the Group’s different projects. 

As a start, the Academy offered three main courses: “Social Media Fact Checking”, presented by experts from Misbar, a platform dedicated to detecting the spread of fake online news and hoaxes, in addition to two major courses: “Content Creation for SEO” and “Live streaming for Social Media”.

The program will target at least 500 Trainee during 2022 and will offer a variety of courses presented and developed by experts and professionals from inside and outside the group, in coordination with the human resources department and administrative support from the group different entities.